AI Can Do Your Marketing. But Should It?
AI can write the copy, generate the image, and build the content calendar, but that doesn’t mean it understands your...
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It Matters Blog
We created this space to share thoughtful insights and foundational strategy that help small businesses build clearer, more effective marketing.
Stories That Matter
Marketing can feel overwhelming, especially when you’re building something that truly matters. This space is here to simplify it. We share insights, stories and strategies to help you connect your story to your audience, and build marketing strategies that actually work for small businesses.
Have experiences or thoughts to share? Connect with us and tell us your story.
The Four Ms – Yeah I Got It From My Momma.
Some of my earliest lessons in marketing didn’t come from a textbook, a strategy meeting, or even my career in...
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You’ve Been Doing the Work, But Here Is What Has Been Missing.
If you’re like most small business owners, you’re already doing the hard work. You’re serving customers, managing operations, solving problems,...
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Why It Matters Marketing Exists
It Matters Marketing didn’t begin as a traditional business idea. It began as a realization that the work I was...
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